The Unity Council’s Oakland Día de los Muertos Annual Festival is a free, outdoor festival that brings over 100,000 people to the vibrant, culturally-rich Fruitvale neighborhood to enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altar artistic installations created by community members paying homage to los Muertos. The Oakland Día de los Muertos Festival was inducted into the U.S. Library of Congress by Congresswoman Barbara Lee as a “Local Legacy.” 

This is a tremendous opportunity to reach a diverse group who are looking for unique crafts and gifts. Thousands of families with children of all ages join us for family-friendly activities and buy unique accessories. 

Interested in promoting your small business, organization, company, or cause? Use our easy-to-use platform to book your space! 

Want to drop-off your vendor application in person? You can drop off your application to our office at 1900 Fruitvale Ave, Suite #2a, Oakland, CA 94601. We are there to take your application Monday and Thursday 4:00pm- 6:30pm.

Become a Vendor

For further inquiries, please contact our event team at Development@unitycouncil.org. 

Helpful links:

Questions regarding your Event Hub account? Email help@eventhub.net or go to Event Hub Help Center to Live Chat with questions regarding your account. EditVendors