Celebrating the 25th Anniversary
Oakland Día de los Muertos Festival

For 25 years, the annual Oakland Día de los Muertos Festival has welcomed tens of thousands of visitors to the vibrant, culturally-rich Fruitvale neighborhood  for a free, outdoor, family-friendly event taking place to commemorate the Mexican traditions around the Día de los Muertos. Festival attendees enjoy world-class live music, family-friendly games, rides and activities, traditional Latin American artisans, and the stunning altares created by community members paying homage to los Muertos

2020 is a year like no other. While we are devastated that we cannot come together in person, we are excited to commemorate the 25th Anniversary of this incredible cultural event together online.

Explore this website to learn about the history of this event. Watch a powerful video series, the Real Fruitvale, where we tell the story of Fruitvale as a place of creativity, resilience, and Black & Latinx unity. Shop at our Muertos Mercadito, where you can  support small vendors and pick up your favorite Dìa de los Muertos artesania; learn how to bring the traditional arts and crafts of Día into your home through our social media #DIYDia video series; and order your 25th Anniversary yard sign featuring the art of Favianna Rodriguez to bring the festival home, wherever you live. 


You’re Invited: Cocktails and Conversation with the Creators of the Real Fruitvale Mini-Series.

Join us for a screening of the fifth and final video in the series and a conversation with the creators. The Real Fruitvale is a five-part mini docuseries conceptualized by artist, activist, and Fruitvale native Favianna Rodriguez, in collaboration with Jeff Arthur and KimberLee Webber of Respire Creative. The series aims to amplify untold stories about one of the most diverse and fascinating communities in Oakland.

Be sure to register to the event to get access to the discussion!

Date: Friday, October 30, 2020

Time: 6:00 PM – 8:00 PM PDT


We will end the night with a VIRTUAL DANCE PARTY hosted by Chuy Gomez! Get dressed to impress and show us your best dance moves while Chuy Gomez plays your favorite hits.

About Real Fruitvale

Real Fruitvale is a mini-documentary series showcasing stories of resilience and ingenuity of artists and changemakers living in the Fruitvale neighborhood in Oakland, California. Conceptualized by artist and activist Favianna Rodriguez, in collaboration with filmmakers Jeff Arthur and KimberLee Webber of Respire Creative, the project aims to amplify untold stories about one of the most diverse and fascinating communities in Oakland. 

Those who are closest to the pain are also closest to the solutions. This series highlights artists, culture makers, and social change agents who are thriving despite incredible odds and who are transforming their community. Through the stories of five Latinx and Black pillars in the Fruitvale, these short films show the neighborhood’s cultural vibrancy, imaginative problem-solving and ultimately, it’s power. 

Favianna Rodriguez is an interdisciplinary artist, cultural organizer, and political activist raised in the Fruitvale.  See more of Favianna Rodriguez’s art at her website: Favianna.com

Respire Creative is an Oakland production company that specializes in branding through documentary-style filmmaking. See more of Respire Creative’s work on their website: RespireCreative.com