Frequently Asked Questions

Will there be an in-person festival this year?  

Yes, we are thrilled to bring back the Dia de los Muertos Festival in person in 2021. Last year, we decided to cancel all in-person activities as a precaution for the health and safety of our Fruitvale community.  

It’s such an important year for us to celebrate life and mourn our loved ones.  

This year’s theme, “Curando Corazones”, or “Healing Hearts” hones in on connecting our community with health and wellness resources, including information about healthcare, health, and mental health services, as well as incorporating traditional Latinx approaches to healing. We are also partnering with Kaiser Permanente to offer COVID-19 vaccination and testing on-site.   

What are the hours of the 2021 Dia de los Muertos Festival? 

Our in-person event will be held on Sunday, October 31st from 10:00 am-5:00 pm.  

Is the festival Rain or Shine? 

Yes, rain or shine, we welcome the community to join this outdoor event! Please come prepared with a jacket and comfortable footwear to fully enjoy the festival.  

Is this a family-friendly event?  

Yes, we welcome art enthusiasts of all ages, races, and beliefs to learn more about this indigenous celebration, whether if it’s in-person or through our virtual experience. Connect with local artists and learn more about their altars, check out our community booths, and even catch an Oakland Roots game in the middle of International Boulevard!  

Is there parking at this event?  

This event is BARTable and is within walking distance from the Fruitvale BART Station. Parking will be challenging, so if you must drive, we highly recommend you arrive early.  

Who are the headliners? 

In an effort to prevent the spread of COVID-19, this year’s event will be scaled back and we will not host any musical headliners. We invite you, however, to visit our altars, low-riders, as well as health and wellness resources. We look forward to bring you, musical headliners, in 2022. 

What if I am unable to attend the festival in person? 

Celebrate with us from the comfort of your home through our website,! Through this virtual experience, discover and support local artists through Muertos Mercadito, our virtual marketplace. Or participate in our Dia de los Muertos series, #DIYDia, and learn how to build an altar, make papel picado, tips for face painting, and so much more. You can even interact with the Dia community by sharing your recreations on social media using the #DIYDia hashtag.  

If you are looking for other means to support the festival, consider making a donation! Proceeds of what we raise cover the cost of our Festival, including paying our local artists. Any extra goes directly back into the community for programs like Head Start, Workforce Development, and youth programs offered by The Unity Council. We are 100% non-profit, and your tax-deductible donation goes towards achieving our mission: to promote social equity and improve quality of life by building vibrant communities where everyone can work, learn, and thrive. 

I’m in a musical group, can I perform? 

Thank you for your interest in being a part of our celebration! For inquiries, please email Angelica Contreras with A2Z Media Group, Inc. at 


I am a vendor. Can I sign up to sell my goods in person at the festival? 

This year, the Oakland Dia de los Muertos Festival will NOT host in-person vendors. To follow Covid-19 safety recommendations, festival organizers are spacing out the art and cultural elements throughout the festival’s footprint. 

All vendors are invited to sell their goods and products online at the Muertos Mercadito on the website. Festival organizers will be promoting the Muertos Mercadito in collaboration with 93.3 la Raza and Telemundo 48. In 2020, the Muertos Mercadito received 20,000 visitors from all over the Bay Area.  

How do I get a virtual booth?  

This year, Dia Oakland is proud to bring back Muertos Mercadito, a virtual marketplace where shoppers can discover and shop locally made artesanias, apparel, and other highly sought items found exclusively at our festival. Interested in promoting your small business? Use our easy-to-use platform and connect with our festival community from the comfort of your home!  Click here to watch the Muertos Mercadito sign-up tutorial. Applications will be available on September 15th, 2021.

How much are virtual booths? 

Virtual booths are $20. Our goal is to support small businesses as much as possible, if you cannot cover the virtual booth application fee, email us about waiving the fee.   

Are the virtual booths only available on the day of the virtual festival?   

Muertos Mercadito will be available from October 15th through November 5th.  There’s still time after the event to discover and support our local artists and small businesses. You can even get a head start on your holiday shopping!  


I’d love to get involved and volunteer at the festival? How can I sign up?  

Thanks for your interest in volunteering at our event. Please complete this online form and someone from our event team will contact you.